Kashmir Post: Yahoo buys video ad service BrightRoll for $640 million

Prof Sahaf is KU’s New Registrar

24 Jun 2015 / 0 Comments

Prof Sahaf is KU’s New Registrar LATEST NEWS Posted on: Wednesday, June 24th, 2015 Advertisement KL NEWS NETWORK SRINAGAR Prof Sahaf Former Director of The Business School, Kashmir University (KU), Prof Musadiq A Sahaf has been appointed as the new Registrar KU. Prof Sahaf succeeded Prof Zafar

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Published On:Wednesday, 12 November 2014

Yahoo buys video ad service BrightRoll for $640 million

San Francisco: Yahoo Inc will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers.

The acquisition sustains Chief Executive Officer Marissa Mayer`s acquisition spree and sharpens the company`s focus on video ads, which it hopes can offset declining Internet ad prices and decelerating growth.

Buying BrightRoll, which is profitable and expected to have revenues of more than $100 million this year, will make Yahoo`s video advertising platform the largest in the United States, the company said in a statement on Tuesday.

Reuters

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